About Sublime by Carole

Beauty, with a touch of French elegance.

Founded in 2019 by Carole, Sublime by Carole began with a simple vision: to make beautiful, confidence-enhancing beauty products accessible without compromising on style.

What started with a passion for lashes has grown into a distinctive beauty and lifestyle brand, bringing together lashes, lipwear, cosmetics, beauty essentials and carefully selected accessories.

Inspired by French elegance, femininity and timeless glamour, every Sublime by Carole collection is chosen with attention to detail and designed to add a little something sublime to your everyday routine.

From Sublimelashes to Sublime by Carole

Our story began as Sublimelashes by Carole, with lashes at the heart of the brand.

As our community grew, so did our vision.

The evolution into Sublime by Carole represents everything the brand has become: more than lashes, more than cosmetics — a celebration of beauty, confidence and individual style.

Our philosophy remains the same: beauty should feel special, without feeling out of reach.

An Award-Winning Journey

From an independent beauty business founded in 2019 to an award-recognised brand, every milestone has been made possible by the customers and supporters who continue to choose Sublime by Carole.

In 2025, Sublimelashes by Carole was named “Lash & Cosmetics Online Retailer of the Year 2025 – UK” in the LUXlife Leaders in Luxury Awards.

As we continue our journey as Sublime by Carole, we are excited to keep creating, evolving and introducing beautiful new additions to the Maison.

A Note from Carole

“Sublime by Carole has always been about more than simply selling beauty products.

I wanted to create a brand that makes women feel beautiful, confident and a little bit special — whether that comes from the perfect pair of lashes, a beautiful lip colour or an accessory that completes an outfit.

Thank you to every customer, creator and supporter who has been part of this journey since 2019. Every order, message, photograph and recommendation means more to me than you know.

This is only the beginning.”

With love,
Carole ♡
Founder, Sublime by Carole